How Profound grew cash-on-hand by 122% in month one of using the Monk platform
"We were frustrated with invoicing. Cash on hand was lagging contracts signed. My team can now focus on running the business."
James Cadwallader
CEO, Profound
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Business model
Roles Impacted
Integrations
About Profound
Profound is a technology platform that empowers companies to understand and control AI visibility.
+122%
Cash-on-hand increase in month 1.
5x
Reduction in aging balance.
3
Incremental headcount saved.
100%
Sales team focused on logos, not admin.
Overview
Profound empowers Fortune 500 companies and breakout start-ups to understand how they appear in AI search. Bookings exploded, but cash lagged.
Profound team was bogged down in admin tasks. Reps chased invoices instead of deals.
Monk jumped in over Christmas break and turned manual account receivables workflow into a cash engine that frees up the sales team to close more deals.
Challenge
Profound team was facing a number of challenges:
Sales and operations teams were bogged down in manual AR edge cases that had to be solved to get the deal through
Cash-on-hand lagged forecast despite growth in sales
AR lived in siloed spreadsheets
CPA lacked invoice visibility and was spending time on Quickbooks reconciliation
Leadership had no real-time view into revenue and customers. This problem exacerbated when Profound launched a self-serve PLG motion
Our Solution
Over Christmas week Monk connected HubSpot, QuickBooks and set up a bi-directional sync across every internal data source provided by the Profound team. Then Monk built an invoice aesthetic that matches the Profound brand and communication guidelines for collection agents.
Invoice submissions are now fully automated for Coupa, Ariba, and 11 bespoke F500 AP portals, allowing the Profound team to focus on growth.
Collections are handled in a professional manner with full business context and escalation rules defined ahead of time.
In Q2 Profound built an industry-defining self-serve product with billing via Stripe, which Monk is happy to support.
Testimonials
Customers with Monk achieve more every day
"We were frustrated with invoicing. Cash on hand was lagging contracts signed. My team can now focus on running the business."
James Cadwallader
CEO, Profound
"I would have to hire a team of 3 to replace what Monk is doing for us today."
Jon Shin
COO, ASC
"Revenue reporting and collections were an issue after we expanded to EU. Monk helped us scale."
Markus Maute
CEO, Abler
"I can 100% focus on demos and driving revenue, knowing admin and chasing customers is
Matt Brown
Growth, Profound
Manual AR is death by a thousand cuts
Deploy the Monk platform on your toughest AR problems.
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