How Profound grew cash-on-hand by 122% in month one of using the Monk platform

"We were frustrated with invoicing. Cash on hand was lagging contracts signed. My team can now focus on running the business."

James Cadwallader

CEO, Profound

Business model

Product led Sales led

Roles Impacted

BDR AE Rev ops Finance & Accounting C-suite

Core use-cases

Unified revenue & customer view Automated invoicing Automated AP portal submissions Real-time cash analytics Edge-case escalations Metrics reporting

Integrations

About Profound

Profound is a technology platform that empowers companies to understand and control AI visibility.

+122%

Cash-on-hand increase in month 1.

Reduction in aging balance.

Incremental headcount saved.

100%

Sales team focused on logos, not admin.

Overview

Profound empowers Fortune 500 companies and breakout start-ups to understand how they appear in AI search. Bookings exploded, but cash lagged.

Profound team was bogged down in admin tasks. Reps chased invoices instead of deals.

Monk jumped in over Christmas break and turned manual account receivables workflow into a cash engine that frees up the sales team to close more deals.

Challenge

Profound team was facing a number of challenges:

Sales and operations teams were bogged down in manual AR edge cases that had to be solved to get the deal through

Cash-on-hand lagged forecast despite growth in sales

AR lived in siloed spreadsheets

CPA lacked invoice visibility and was spending time on Quickbooks reconciliation

Leadership had no real-time view into revenue and customers. This problem exacerbated when Profound launched a self-serve PLG motion

Our Solution

Over Christmas week Monk connected HubSpot, QuickBooks and set up a bi-directional sync across every internal data source provided by the Profound team. Then Monk built an invoice aesthetic that matches the Profound brand and communication guidelines for collection agents.

Invoice submissions are now fully automated for Coupa, Ariba, and 11 bespoke F500 AP portals, allowing the Profound team to focus on growth.

Collections are handled in a professional manner with full business context and escalation rules defined ahead of time.

In Q2 Profound built an industry-defining self-serve product with billing via Stripe, which Monk is happy to support.

"We were frustrated with invoicing. Cash on hand was lagging contracts signed. My team can now focus on running the business."

James Cadwallader

CEO, Profound

"Monk helped me scale revenue with confidence by giving my team proper revenue reporting."

Markus Maute

CEO, Abler

"A life saver. Equivalent to having a professional AR team, which allowed me to focusing on driving revenue."

Eliott Lee

Business, Profound

"Easiest AR solution and most thoughtful vendor we've worked with. For context, we chose to partner with Monk before our B2B revenue took off".

Jon Shin

CFO, ASC

“I can 100% focus on demos and driving revenue, knowing post-sales admin is solved.”

Matt Brown

Growth, Profound

“Smoothest vendor integration I've seen. VIP support.”

Joseph Turtel

Head of Strategy & Operations, Profound

Manual AR is death by a thousand cuts

Deploy the Monk platform on your toughest AR problems.

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